WHY YOUR BRAND AIN'T TALKING CLEARLY

IT IS HARD TO UNDERSTAND: If you ever had to explain your business and your brand each time it is being displayed or mentioned, you have reached the right article right now. There are 2 types of marketing - one is to sell, another one is to make aware. But imagine if your logo is clear, catchy enough that you can save time and money by just focusing on selling. Let your brand identity do the rest.

This approach is best for startups who wants a strong company logo, that is flexible (for use in various formats) & with a budget constraint for advertising/marketing. Below I will give you a simple formula (currently in progress) for you to measure and calculate your brand identity to see if your brand identity is on the right path. It is for those who still seek an identity, name, tagline that is unique, simple and gets the message out.

DO IT FOR YOUR AUDIENCE AND YOU: When starting a business, we all want cool names, colours, a unique symbol that can be compared to Apple, Rolex or the Nike swoosh. These perspective are ideas generated from online creative platforms, blogs, bloggers and sites. The few brands mentioned above works because they have the marketing budget and advertising power to shout out their brand name, their tagline, along with good visuals to complement their brand voice and message. If not that, it’s years of business experience and calibrating to their audience demands so they can get a clearer picture of what their brand should be now.

FUN FACT: Do you know that the first Apple logo is named "APPLE COMPUTER COMPANY"? This proves that during the start-up journey of their brand identity, they are aware that if they never state the service of their business, people won't even know what is their brand is selling at all.

THE ONE CLICK SOLUTION IS'NT THE BEST SOLUTION: Imagine if you are curious about a religion and would like to be really into it, Would you just do some reading on blogs or would you invest your time on a Bible/Quran? If you were to find out your religious mentor were to guide you from quick reference from blogs and sites, would you trust him further? This is actually what is happening in the business education world. Some creative blog states "design should be simple yet lasting", but what does this actually mean? This concept might not work due to the lack of depth, research, level of execution of creating this kind of design. There are still some good blogs, people out there but it is very rare, those who shared from life experience with well-read mentors (I mean books). Giving solutions for a Brand is totally customised, requires strong case study, empathy of your brand and its people, and a lot of research, those who provide on the fly 30 mins solutions can solve his or her problems but not yours.

To Be Continued.......... =p Currently caught up with a design project.